Every time you enter a giveaway on Lucky 7 Sweeps, you get a shot at winning something fun—maybe a gift card, a gadget, or even a dream trip. But have you ever wondered what’s in it for the company offering the prize?
The truth is, giveaways aren’t just about giving stuff away. They’re smart marketing tools designed to get your attention, boost brand engagement, and generate buzz. And here’s the best part: when companies benefit, so do sweepers who know how to play their cards right.
Here’s a peek behind the curtain at why brands love running sweepstakes—and how you can use that to your advantage.
Why Companies Run Giveaways in the First Place
At first glance, a sweepstakes might seem like pure generosity. But for businesses, it’s a calculated move. Giveaways can:
Increase social media followers and email subscribers
Drive traffic to a website or product launch
Create brand awareness among new audiences
Encourage real engagement with posts, products, or content
In other words, a prize is often the cost of exposure—and the better the response from participants, the more value the brand gets in return.
That’s why some of the best prizes come from newer or fast-growing companies trying to make a splash. And for smart sweepers, that means better odds and more frequent opportunities.
Growing an Audience—With Your Help
One of the most common sweepstakes entry requirements is signing up for a newsletter or following a brand on social media. That’s not just a hoop to jump through—it’s how companies grow their customer base.
For them, every new subscriber is a potential customer. For you, it’s a chance to:
Be the first to hear about new contests
Get exclusive entry opportunities
Spot giveaways before the crowds find them
Even better, you can create a dedicated “sweepstakes email” to stay organized and avoid missing those all-important winner notifications.
Brand Loyalty Starts with Freebies
A giveaway introduces you to a brand’s product or service. If you love what you win, you might become a long-term customer. And that’s exactly what the company hopes.
In many cases, they’re betting that one prize can lead to future purchases—or even word-of-mouth recommendations. That’s why some brands go above and beyond with packaging, bonus samples, or follow-up discounts.
As an entrant, it pays to notice which brands are giving extra effort. Engaging with those companies can lead to future perks, early access to new giveaways, or even exclusive ambassador opportunities.
Content Creation: They Win, You Win
When a sweepstakes asks you to submit a photo, video, or review, that’s not just for fun—it’s content marketing. Brands use this user-generated content to promote their products authentically, and people love seeing real users in action.
For sweepers, creative-entry contests are golden. Fewer people take the time to enter, which means better odds for those who do. And if you’re comfortable sharing a story or snapping a quick photo, you might just win something big with a small effort.
How to Spot High-Value Opportunities
If you know why companies run giveaways, you can start to predict which ones are worth your time. Look for:
Contests tied to product launches (brands want buzz)
Prizes that match a company’s niche (they’re targeting your interests)
Giveaways with specific entry actions (they’re collecting leads or content)
These often have better prizes and more thoughtful promotions behind them—which usually means better odds and more reliable follow-through.
Final Thought
Giveaways work for companies—and that’s exactly why they keep offering them. But for savvy sweepers, they’re more than just freebies. They’re opportunities to engage with brands, discover new products, and win consistently by understanding how the game is played.
At Lucky 7 Sweeps, we’re all about helping you find the best contests from the brands who want you to win. So keep entering, keep learning, and remember: every great prize starts with a smart reason behind it—and a smart entrant in front of it.